New design for 3sat
The new 3sat design will be implemented by us for the broadcasting process at ZDF in Mainz. We implemented all branding graphics for the station. It was important that the process editors were able to adapt the content of the graphics easily and in the usual way. All graphics are rendered in real time and brought on air with the help of Automation.
The design was developed by the Munich agency BDA Creative GmbH. At ZDF, the 3sat marketing team was responsible for the creation of the corporate design.